Conversion Attribution: Paid Search's Evolving Role in the Media Plan

 "Conversion attribution," one of my favorite new buzzwords of the Internet 2.0 era, is also one of the most important and least heralded recent developments for marketers. Over the past year, much press has surrounded the rise of social media advertising on channels such as Facebook, MySpace and Digg. Yet, under the radar, dramatic improvements have been made in the far less elegant area of online ad tracking. Though not quite as exciting as finding your long lost high school buddies on Facebook, engagement mapping, or conversion attribution, is equally, if not more, critical to the future of social media. (Read More)

Finding a Search Friendly Content Management System

A good Content Management System (CMS) can really expand the possibilities of your web site by allowing people from all technical backgrounds to contribute to the site's content. When looking for a CMS for your web site, be sure to find one that is not going to hinder you ability to rank well in the major search engines, such as Google, Yahoo! and MSN. This article discusses how to find CMS that suits your needs as well as the needs of the search engines. (Read More)

Optimizing Flash Web Sites for Search Engines

Flash technology gives designers and developers all sorts of options for animation and other highly interactive web-based applications. It has also been the nemesis of search engine optimizers for many years. Some recent changes with the search engines and some steps taken by Adobe, formally Macromedia, are brightening the hopes of Flash web site owners for high rankings in the major search engines. (Read More)

Goals and Key Word Research

Do you know for what terms you want your web site to rank? You may think so, but upon further investigation, you may find that your words won’t truly achieve your conversion objectives. Your key words must be more than relevant to your web site topic. They must more importantly, relate to your search campaign goals. You need to concentrate on what is the central objective the search campaign will eventually lead to. If you know this, selecting your keywords becomes much simpler and more profitable. (Read More)