The new website, www.freerice.com, offers visitors the chance to donate 10 grains of rice by simply playing a multiple choice vocabulary game. That’s it, that’s all you have to do. According to my colleague, there are approximately 14,500 grains of rice in one cup - http://www.producersrice.com/rice/facts.html#A

All you need to do is answer 1,450 questions correctly and you can provide one cup of rice to a hungry and less fortunate individual somewhere on the globe!

The project was started on October 7th, 2007 and registered 830 grains of rice and yesterday, November 6th, 2007, the total had risen to 856,444,020. That’s over 59,000 cups of rice. Not bad for 30 days work.

The cause is good and it shows the power of a unique viral marketing program; There is even a freerice add on in Facebook. We will keep an eye on this one and see just how much rice the world can get… Give it a shot.

Labels: facebook, free rice, freerice, viral marketing, vocabulary