At the end of last week, I started receiving emails from Yahoo "informing me about the savings I've received for my account(s) due to Pricing Discounts":

"Pricing Discounts are designed to take quality into account in pricing traffic from Yahoo’s partner sites. This means that you may be charged less for certain clicks coming from partner sites depending on the quality of those clicks. Quality is calculated based on conversion rates and other measurements of the ability to deliver more interested customers to your website."
The email went on to outline which accounts I got pricing discounts in, listing out the days I received less than quality clicks, and the savings I received. The discounts were pretty good; for the couple days last month where I received discounts, it looks like I'm receiving over a 50% savings. Not so bad!

However, rather than finding out when a refund was going to be attributed to my accounts, Yahoo went on to outline "potential opportunities for reinvesting my pricing discounts" which included utilizing the team for keyword research, increasing bids on keywords that were effected, increasing terms that were otherwise unaffordable, etc. While this is all good (and its great to see Yahoo being proactive with our accounts), I'm left with feeling confused on just how these discounts are being applied, whether I talk to my rep about keyword research or not. I’m sure the goal is to have us spend more on account of these discounts, but I’ll let you know what I find out.

Labels: search engine marketing, Yahoo, yahoo pricing discounts, ysm