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Friday, November 16, 2007

LinkedIn: An Overlooked Ad Platform

With all the buzz lately about Facebook’s new advertising platform, another social media ad platform may have been overlooked. While LinkedIn’s ad platform (http://www.linkedin.com/static?key=advertising_info) may not have all the bells and whistles of Facebook’s (http://www.facebook.com/ads), it does enable advertisers to reach a different audience.

LinkedIn, a social media site dedicated to helping professionals stay in touch with past colleagues and classmates, or explore new career opportunities, is a great way for advertisers to reach a more mature, professional audience. Advertisers have access to over 16 million professionals on LinkedIn, and can target them by industry, seniority, job function, company size, geography, number of connections, and gender. Banner and text links are available to display advertising messages.

LinkedIn is great option for advertisers in industries like finance, business technology, health, travel and more. For a financial company offering Rollover IRAs, the business professionals on LinkedIn might be a better audience than the demographic that uses Facebook. That’s not to say there isn’t an audience for Rollover IRA’s on Facebook. But with almost 21 million Facebook users ranging from high school students to retirees, versus the over 16 million professionals with an average of fifteen years business experience, you might get a better bang for your buck on LinkedIn!

Labels: display advertising, facebook, linkedin, social media