When Panama first launched earlier this year, it may have not been an overnight success, but the more time I spend working inside Yahoo’s new search marketing platform, the more impressed I am.
My favorite Panama discovery to date occurred a couple months after Panama launched. While Yahoo has not yet come up with an equivalent to Google Editor, one of my favorite aspects of the AdWords platform, they do have the next best thing…the ability to convert third party campaigns. Now, when I traffic a new campaign in Google, I download the campaign from Editor and upload it to Yahoo’s converter. Yahoo converts the file into a format suitable for Panama. All I have to do is make any necessary changes and then upload the new file.
Since learning about Panama’s converter, trafficking new campaigns has been much quicker, leaving me more time to focus on optimization. I can’t wait to learn what Panama has in store next!
Labels: Panama, PPC management, trafficking, Yahoo
# posted by rockcoastmedia @ 10:36 AM
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