While most online marketers are fully aware of the advantages and disadvantages of sponsored search marketing, many are still unaware of Google’s push to become a comprehensive media outlet. Google is now offering Radio, Television and Newspaper advertising all managed through their auction based platform.

Google Audio:

Advertisers will now be able to take advantage of radio advertising with similar ease that they are able to run Pay per Click ads on the Google search network. A recent agreement with Clear Channel will make hundreds of station formats in most major radio markets available to the both large and small advertisers who wish to take advantage of the power and relative cost efficiency of radio advertising.

A few benefits that justify looking further in to Google Audio:

· Large selection of city specific and format targeting
· Auction-based or fixed-cost pricing – the advertiser decides what they can and can’t afford based on their own goals
· Easy-to-use, do-it-yourself Google interface
· Access to quality production shops to help create commercials

This is a new project that is still playing out, but given Google’s resources, one can comfortably bet that the Audio product will give traditional media agencies a run for their money.

Labels: advertising, audio, google, google audio, media buying, radio