There are many good reasons to write and syndicate articles about a topic which matches your web site. Some of the benefits will be seen in your organic search engine rankings, while others will take on more of a branding initiative, while yet even others will promote the author as an expert an a particular area, which people may seek out for advice. The bottom line is article writing and syndication is not the new hot idea any longer in online marketing, but rather it is a proven marketing concept that is here to stay.

From an SEO perspective, a good article with a resource box that points back to your web site will generate those precious inbound links. The more links your website has by other sites, the more trust is conferred to your website. In addition to the SEO benefit of inbound links, there is also the added potential benefit of direct traffic coming to your site as a result of someone clicking on the link. Users who click the link in your Resource Box are highly-qualified prospects by the very nature of how they found your website.

Another benefit from an SEO perspective is to rank higher for your company name. If done properly, your resource box will have a link to your web site with your company name as anchor text. The more articles that are picked up, the more instances of your company name will be associated with your web site.

There are great branding opportunities in article syndication. When your articles are picked up by other sites, your credibility and trust increase with in the industry that you have written about. In addition, your articles reinforce in your reader’s minds what you can do for them.
What you want to remember is each article you syndicate is like casting a wider net to reach new customers and traffic that would have never found your articles or website before.