There is a new program that Yahoo has put out in recent months called the Yahoo Express Inclusion Program. This program is a hybrid of conventional SEO practices PPC and traditional PPI fee for each URL to be used in the program. The concept is simple. You pay a fee of $49 for the first URL and a decreasing fee for each additional URL to be included in the program, and then a fee of $0.30 per click each time the link is returned in the SERPs and a user clicks on the link.

Each URL is then visited by a Yahoo spider every 2 days to check for new content or other on-site updates, which is factored into the Yahoo algorithm. However, simply paying for inclusion in the program in and of itself is insufficient. A web site will not come up simply because of the program. It needs to also use all the best practices of SEO both on and off site.