In a recent post by Daniel Fischer, on his blog, he addressed several questions that relate to the search industry. One question that I found of particular interest was “How do I see a demographic location of search engines queries?” I know many web site owners and small web designers who are not true SEOs ask this question all the time. Google has come to the rescue with a great tool. Google’s tool is located at http://www.google.com/trends. This tool gives you the ability to view the popularity of certain keywords by geographic area. For example if I wanted to find out how popular the keyword personal injury lawyers in Boston is, I could enter, Boston, personal injury lawyers and view the trends. I think you get the picture and see how powerful such a tool can be to those web site owners who want to find out what users in their area are searching for. This could become a very powerful tool to assist in optimizing one’s site for Google local as well.