Site Pro News recently published an article, written by Scott Buresh, to help companies decide whether to conduct an SEO or PPC campaign if their budget is restricted. This article cited many great statistics, which I would like to bring to light:

• 50 % of users begin their search by scanning the top organic results
• 30 % of search engine users click on paid listings
• 78 % of all respondents claim that they found the information they were searching for through sponsored links just 40% of the time.
• The overall conversion rate is 17 & higher for unpaid search results than the rate for paid (4.2% vs. 3.6%).

With these stats in mind, it might seem as if an SEO campaign is the way to go, but it should also be pointed out that your ROI is much easier to measure with a PPC campaign, and in many cases, a PPC campaign can cost you less to start.