I thought with all the great press that social search is getting, it would be easy to explain and convince non SEOs and other non technical people how to and why they should use sites like, Flickr and del.ico.us. However, I found out this is not the case.

I recently had a conversation with my 56 year old father. He has had computers since the mid 1980's, and was on Prodigy and AOL back in 1988 before there was an internet. However, even someone as forward thinking as he, could not grasp the concept of shared book marks. He said, "Why should I let anyone else know what web sites I am looking at" and "Why do I care to add keywords to a site, isn't that your job?". I tried to explain the benefits of social search, but I fear in today's post 9/11 clamp down by the government on all of our civil rights, and with all the rumors of big brother watching over us, my father is of the attitude to not give up anymore of his privacy.

Well, I guess I will keep working on him, and for those of you who read my daily posts, find someone just like my dad, and try to convince them.