Do you know for what terms you want your web site to rank? You may think so, but upon further investigation, you may find that your words won’t truly achieve your conversion objectives. Mike Goldstein, our SEO manager has drafted an article on the topic of why your key words being relevant to your web site topic is not enough. The key words must more importantly, relate to your search campaign goals. You need to concentrate on what is the central objective the search campaign will eventually lead to. If you have a specific goal, selecting your key words becomes much simpler and more profitable. Read the article…