The excitement is building; the forums are a buzz; the SEO world is getting ready; San Jose California, here we come. I am anxiously awaiting my flight on Sunday evening, where I along with several other members of the Rock Coast Media team will head out to sunny San Jose, California to participate in the Mac Daddy of all search conventions Search Engine Strategies 2006 - San Jose. There will be a panel discussion on Wednesday, about SEM for non profits & charities, where RCM co-founder, Stephen Anderson will be a member of the panel. Mary French, RCM's senior campaign manager will be touring the exhibit hall and attending sessions for pay per click marketing. While I, RCM's SEO manager, will be doing the same on the organic side of SEO. I am particularly excited, as this will be my first time attending SES, and also my first time visiting the west coast.

During the course of the convention, I will be writing a daily blog entry of my experiences at SES for all of you who will not be there in person. I hope to provide pictures as well. I will be paying special attention to the social networking seminars, which will be discussinging how "search engines are tapping into human knowledge more widely through tagging, click through tracking, search history features and other methods". I am particularly interested in how the search engines are gathering information and potentially using it from sites such as Myspace, Flickr, del.icio.us, Yahoo My Web, Yahoo Answers and others.

Come Sunday, my bags will be packed, my lap top will be charged and I will be ready to experience the grand daddy of 'em all - SES 06 - San Jose.

The above blog was written by Mike Goldstein, SEO Manager at Rock Coast Media.